I like this on many levels. Not only do I love a good bit of public humiliation, but I think it’s a really neat competition mechanic, and one I haven’t seen before on Facebook. Aside from the cash prize, there’s enough here to motivate you to sign over your privacy and tell all your friends about it. Namely, you get the excitement of wondering what the generator will choose for you each day, as well as lashings of attention from amused but concerned Facefriends. Which is always nice. Especially if you’re a teenager, as their target surely is.

I’m pretty sure I’m not the target (last time I checked), and even I signed up for it. As my litmus test for good digital ideas is usually, ‘Would I bother doing that?’, this more than passes. So in the spirit of the campaign, "I like it so much a little bit of wee just came out".