Earlier this month we launched an integrated campaign, including digital outdoor and a suite of online advertising, to support the launch of the Toyota Auris Hybrid, the first hatchback hybrid. The creative, produced by our in house film department Superglue, brings to life the idea that there’s more to this car than meets the eye and hints at the incredible hybrid energy inside. The car launches today (1st July) and will be supported with homepage takeovers on sites including Toyota.co.uk and Topgear.com/uk.