Welcome to September's Newsletter! Read on to hear about our latest work for The Green Party and Toyota, Layar's augmented reality offerings, a chap called Matt Harvey and news of our latest shindig where we kicked off our tenth birthday celebrations in style. Enjoy!
TONY
Party!
We're 10 in October and to kick-start a month of activity to celebrate, we recently sponsored onedotzero's launch party for their adventures_in_motion festival which took place between 9 - 13 September at the BFI Southbank. Certain shapes were thrown on the dance-floor and plenty of orange cake was had by all! Have a look at the pics here.
3 Things To Make You Smarter
24% of mobile phone users in the UK have watched TV and/or video on their mobile phone.
QuickPlay Media Inc.
65m active Facebook members are accessing the social network via mobile devices.
NMA
In the UK, 81% of mobile media users access mobile media more than once a week with 46% using it daily.
MobiAd News
Matt Harvey
A few of us at glue have recently discovered the incredible poet Matt Harvey.
He is a stand up poet and recently performed at The Edinburgh Festival. He positions his work as ‘poems for people who don’t like poetry’. In his new book The Hole in The Sum of my Parts he covers all sorts. Lonely hearts, hemorrhoids, gigabytes, curtains and even phobias. But there are two poems that particularly caught our attention. The first is entitled ‘Work Perks’ and it’s all about the dangers of getting a little carried away when you're in the stationery cupboard.
Green Party
We have recently launched an outdoor campaign for The Green Party, consisting of 14 poster sites across Brighton City Center, using old newspaper cuttings to depict Labour MPs. We were briefed to devise a hard-hitting campaign to mark The Green Party's significant victory over Labour in Bighton and Hove in the European Elections and to coincide with the Labour party conference held in Brighton on 27th September. The work follows our 'Think Again' campaign earlier this year which resulted in a huge increase in votes for the party in the European Elections.
Toyota Next Generation Prius
We've produced a suite of standard and rich media advertising to support the launch of Toyota's next generation Toyota Prius, one of the most technologically advanced cars in the world. The interactive ads bring to life the most innovative aspects of the car’s technology, giving users an 'in car' experience such as the ‘head-up display' ad, which uses face tracking technology in full screen - a UK media first. Users can change their perspective when 'driving' by moving their head from left to right. The H.U.D is standard across all next generation Prius models and projects data, such as speed, onto the windscreen so that the drivers need not divert their eyes from the road. Click here to view the ads.
Are short term incentives the key to new augmented reality browser Layar’s success?
Layar has just entered the market seeking to standardise augmented reality - a good thing from everyone’s perspective.
It appears they’ve discarded the option of becoming a business-to-business service brand such as Intel, but rather opted to become a consumer facing brand in their own right.
I’m sure their ultimate desire is to do what Google has done for search: to become a known brand in themselves, to be synonymous with, and become THE default augmented reality technology.
That all comes naturally with critical mass, but Layar will need to win those audience percentages in the first place to achieve this.
So the question becomes: how does Layar become this consumer facing brand in its own right with an active audience to boot?