It's all go go go at glue towers this month! Read on to learn about our latest campaign for 3, what we're loving the most this month, what's new with online learning, mobile convergence and widgets, and a certain design department's obsession with methods of torture...
TONY
Online Learning
“Self-education is, I firmly believe, the only kind of education there is." – Isaac Asimov
The Internet has always been a great place to learn; from football scores to choreographed dancing in Thai prisons and the filmography of Steve Guttenberg. It’s all at the touch of our fingertips. Now however, some of the world’s foremost and exclusive institutions of higher learning have become just as accessible...
Grab me, don’t click me!
Snaggable, grabable, widgets and gadgets… whatever you want to name them. Distributing content from an ad without the need to click is becoming increasingly popular.
As click through rates continue to fall and destination websites are being slowly replaced with profile pages, the need to get your content or message into the spaces people are, rather than push them to where you are is an ever growing must!...
Hung, Drawn and Slaughtered
You may or may not be wondering why there are some odd pictures hanging in the design department?
This is the first of our Hung, Drawn and Slaughtered exhibitions by the design department.
Each month the design department have to create some work for a given theme. It's then displayed on the design walls for all to enjoy.
For your amusement this months theme was "Caricatures"
Skype on 3
Our first ever TV execution went out this month, which formed part of the new 3 campaign promoting their fantastic Skype offer. Shot over a few very sunny days around West London, the ad is part of an integrated campaign which can be found on television, radio, online, in social media and outdoor, all aimed at distinguishing 3 as the challenging, mobile consumer champion that it is.
Convergence
Technological convergence is the idea that eventually all the gadgetry a consumer wishes to carry will be contained in one device. This magical box of tricks will be THE thing you never leave the house without, and the mobile is eager to be the device of choice, but it's got a long way to go...
dailylit.com
After realising that there are an embarrassing number of classic books that I have never read I have subscribed to www.dailylit.com. I pick one of the books they have on offer and they email me the chapters every other day at a time of my choosing. I don’t have to carry heavy books with me to work, and some of the titles are free which is always handy in these credit crunching times!
I’m about to get started on Moby Dick. War and Peace next I think.
Jenny Smart