newsletter
 
aug 07
welcome to our newsletter
 

Not a month can go by without us mentioning Facebook and other popular social networking sites, so yep you guessed it, we've mentioned them again! Pretty important stuff though and maybe it will help some of those big city firms (who have banned it) realise that they are not just a time wasting tool, but can actually prove to be useful platforms within working industries. After all, you'd be pretty odd not to be chuffed at the return of the Wispa bar!

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3 things to make you look smarter this month
 

  • Japan has the world's fastest Internet connection, delivering more data at a lower cost than anywhere else (source: Washington Post)

  • Half of all employees are banned from using Facebook (source: Marketing Charts)

  • Bulgaria is now a more popular destination than Spain for the Scottish (source: Holidaynews.co.uk)
  • what's new
     
    Cadbury to resurrect Wispa after social network pressure

    Cadbury to resurrect Wispa after social network pressure

    Cadbury is to bring back one of its most famous brands, the Wispa chocolate bar, after a growing campaign on social networking websites forced the confectionery giant to bring about its return.

    READ ON WITH COMMENTS

    trends
     
    RIP Second Life?

    RIP Second Life?

    With Wired magazine pronouncing Second Life as a virtual wasteland for advertisers, this blogger isn't so quick to write the virtual world out of adland just yet. Have a read and make up your own mind.

    READ ON

    Advanced mobile features a turn-off

    Mobile phone users are not showing interest in advanced features such as accessing the Internet or downloading and watching TV programmes on their handset, according to new findings from Continental Research.

    READ ON WITH COMMENTS

    Facebook campaign forces HSBC's hand

    A campaign on the Facebook social networking site has forced HSBC bank to reconsider its recent move to charge interest on its graduate overdraft accounts.

    READ ON WITH COMMENTS

    glue latest
     
    RAC: The Great Car Cover Up

    RAC: The Great Car Cover Up

    To raise awareness of the RAC's Car Data Check product we have created a viral, but it's not just any old viral. thegreatcarcoverup.com can win you a stunning convertible sports car for the price of a £1 text message, that's right - a convertible sports car worth thousands!

    Bacardi: Made to Mix

    Bacardi: Made to Mix

    Ever considered Bacardi wth cranberry? Ale, lime, soda, or mint? Our new ads for the rum brand let you do just that in the Made to Mix campaign. Now you've got the perfect excuse for a ready made Mojito - yum yum!

    VIEW WORK

    online advertising
     

    How ads affect our memory

    A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a web page can impact memory.

    READ ON

    YouTube fans threaten to leave over new ads

    YouTube fans threaten to leave over new ads

    YouTube might need to rethink their new InVideo advertising scheme based on initial feedback to the popular video sharing web site.

    READ ON

    glue loves
     
    The Cadbury gorilla

    The Cadbury gorilla

    "In the air tonight" by Phil Collins has been heard from every corner of glue towers. In fact, thanks to the drumming gorilla every lap top in Shoreditch has probably blasted it out at some point over the last week or so. He's quite simply, fabulous.

    READ ON