Getting slightly tired of the toy and perfume ads that are all consuming the television at the moment? Never fear! This month we launched a fantastic campaign for Sky’s coverage of the Ashes - some great interactive ads should help distract you from the buying frenzy. It’s also been a great month for MINI with the launch of their new car, for which we created the online campaign - enjoy! And whilst we created some great work, we also managed to win some by being appointed to handle the digital communications for the RAC – very chuffed we were indeed. So all in all a great month - we even managed to stop talking about ourselves and give you some unbiased digital news, you just have to read on!
DAMIAN
ANTHONY
3 things
- The word typewriter can be typed using only the top row of keys (source: glue brain)
- Faith Brown and Daniel Craig were the most searched for celebs last week (source: netimperative.com)
- Only 13% of all written communication is now using pen and paper (source: IPA Touchpoints)
Hi-tech ads at tube stations
An exhibition showcasing a futuristic digital advertising scheme for London underground stations has been unveiled.
Now you can pay to be nagged
Software that nags you to buy milk at the supermarket or can search for local Italian restaurants - and user reviews of them -the next big thing?
YouTube moves to the small screen
deal between YouTube and US mobile firm Verizon Wireless will see the popular video-sharing website extended to mobile phones.
Online video 'eroding TV viewing'
The online video boom is starting to eat into TV viewing time, an ICM survey of 2,070 people for the BBC suggests.
MINI
Launching our second campaign for MINI, we created a series of online ads to announce the arrival of the new model. With a distinct MINI tone of voice, the rich media, interactive campaign is its own MINI adventure!
SKY
The Ashes haven’t been as disastrous for England as the World Cup… yet! And if our ads for Sky’s coverage of the cricketing spectacle are anything to go by, we’ll outshine the aussies by a mile! The campaign includes a microsite, a game and interactive rich media ads that were produced using real video footage of, yes you guessed it – a cricketer!
Behavioural marketing set to soar in 2007- survey
Behavioural marketing techniques will become more prevalent over the next year, as online advertising becomes tailored to individual Web users, according to a new agency survey.
IPA removes barriers to online creativity
The online community is set to benefit from a new initiative by IPA Digital. Current file sizes for display advertising on the web are to be doubled, paving the way for a dramatic increase in more dynamic and creative ads.
Marks out of ten
Stuart is the account guy who likes bright orange t-shirts, but he also manages to find a hellavalotta cool stuff on the web, and this week he's given them scores out of ten - you'd be wise to read his tip bits we think....