Welcome to June's newsletter. This month we're talking about HTML5, Japanese hotel rooms and online humiliation. We've also got news about seven new gems we've brought into the glue fold as well as our latest work for Toyota and VisitSweden.
EMMA
Unbelievable Skåne
We've just launched a campaign for VisitSweden to promote the Southern region of Skåne this Summer. Skåne has a fantastic blend of dynamic city life, authentic culture and stunning countryside. However, one of the most unbelievable things about Skåne is its rich folk history, especially its trolls....
Toyota Auris Hybrid
Earlier this month we launched an integrated campaign, including digital outdoor and a suite of online advertising, to support the launch of the Toyota Auris Hybrid, the first hatchback hybrid. The creative, produced by our in house film department Superglue, brings to life the idea that there’s more to this car than meets the eye and hints at the incredible hybrid energy inside. The car launches today (1st July) and will be supported with homepage takeovers on sites including Toyota.co.uk and Topgear.com/uk.
What next in digital?
This month glue contributed to Campaign magazine's digital essay supplement, What Next In Digital? Our Head of Planning, Martin Bailie, wrote a paper which proposes that the new ways in which people are able to communicate will inevitably effect the structure of agencies and marketing departments. Click here to read the article.
9 Hours Capsule Hotel - Kyoto, Japan
This is the bare bones of hotel accommodation, stripped back to the basic essentials while still feeling fairly luxurious. A fantastic example of modern Japanese design.
The simple concept behind the '9' hours is one hour shower, seven hours to sleep and one hour to rest. The hotel consists of only a reception, a lounge, a locker and shower room and the capsule bedrooms. There are separate floors for male and females.
It has a distinct laboratory/sci-fi feel to it - everything is pure white aside from the symbols located in various helpful places. You are handed a set of black PJs, a pair of slippers, a locker key and a bottle of water on entry, all displaying the ‘9h’ simple, yet strong, branding.
New gluers
We've recently expanded the glue team across our Creative, Account Management and Planning departments and welcomed seven new hires into the agency. Adrain Rossi, Alex Grieve and Ricardo Figueira have joined as Creative Directors. Our existing Creative Director Seb Royce will now take the role of Executive Creative Director. Mark Lainas and Chris Worsley have been brought on board as Group Account Directors and Katie White and Anton Reyniers have joined as Planners. Phew!
HTML5
Get within earshot of any self-respecting agency with digital somewhere near their remit for more than a few moments, and you’ll doubtless hear the phrase HTML5 being thrown around with some abandon. Often coupled with conflicting claims along the lines of “it’s a flash killer”, “it won’t be ready until 2022” or even “it allows you to use any font you like on a web page!”.
What's the worst that could happen?
Sophie Knox, one of our Creatives, gives the lowdown on why she's impressed with the new Dr Pepper digital campaign:
The last digital campaign I saw that made me jealous is the Dr Pepper Status Takeover. In a nutshell, it gives Facebookers the chance to win £1000 each week if they allow Dr Pepper to take control of their status updates. The updates are then randomly selected, ranging from the mildly embarrassing ("Lost my special blankie") to hardcore mortification ("Could have done with a nappy last night"). Someone obviously had a right laugh coming up with them all.
3 things to make you smarter...
The iPhone 4 contains approximately £120 worth of components (more than what we thought!)
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Ofcom have produced a proposal for the introduction of product placement on TV and Radio by the end of 2010
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A clever app containing a live map of trains arriving at UK train stations has recently been created