Welcome once again to the glue newsletter, the British Weather continues to confound us here at glue HQ with April showers and heat waves coming in equal measure on almost a daily basis it seems. But as ever there is a plenty of creative work, news and sites worth shouting about!
FRASER
• Google is the world’s most powerful brand. (Millward Brown)
• The average cost of a pint in London is £3.05. (pintprice.com)
• In Albania, nodding your head means 'no' and shaking your head means 'yes'. (nicefacts.com)
The future is TV
More than half (59%) of internet users worldwide view at least one video clip every week, according to a new report. The survey showed an increase in social media consumption compared to last year's survey. Some 83% of internet users watch video clips, up from 62% in 2007.
Google opens can of keyword worms
Google has announced that it will allow keyword bidding on all terms typed into its search engine, in a controversial move that will draw criticism from agencies and advertisers.
Mobile VOIP for all finally arrives
Just as Skype declares that the market isn't right for a mobile client, Fring releases one which works seamlessly with its service. Fring is free to download and provides mobile users with access to its Skype and Google Talk accounts over 3G or Wi-Fi networks.
Playstation - PSP
The PSP has evolved beyond gaming and we were tasked to communicate new add ons that include GPS, video calling and an exciting collaboration with Sky that delivers movies, sport and drama. We have created a site that brings all this new functionality to life using beautifully rendered 3D robots, check them out here...
3 - Mobile Broadband
We love the internet, clearly, but there always seems to be a limit to where and when you can check your emails, go on Facebook or read the glue newsletter! Thankfully, 3 have made all our lives a little easier with their dongle. Which means broadband is now totally mobile, no strings attached!
adi ads
Impossible was nothing again this month as we completed not two, not one, but three campaigns for adidas.
Take a closer look at some of sport’s freshest trainers with our multi-format promotion of the Climacool range. MiCoach brings to life the brand’s latest and greatest running tool, while the Dream Big ads tease some exciting new short films featuring the world’s greatest footballers.
glue loves...
...wasting time...but in a constructive way, of course! This month Fraser takes you through his favourite ways to procrastinate online.
