Campaign Digital Award 2006, Travel Winner
MSN Euro Creative Awards 2007, silver
Eurostar teamed up as a global partner with Sony Pictures for the launch of the Da Vinci Code to help promote their brand and the key London/Paris destinations. The campaign is centred around an online competition consisting of 16 clues, in the quest to reach the ultimate prize that includes 200,000 Euros and a lifetime of free Eurostar travel.
glue produced a series of mysterious online ads to drive traffic to jointhequest.com, which consisted of an unbranded intrigue phase followed by a Sony and Eurostar branded reveal phase. All ads used rich media and video elements with user interaction at the centre of the concept. Running Monk, the crowning piece, uses interactive video footage and draws the user through a series of mocked up web pages where you'll find the monk doing all sorts of mysterious things...