Bronze Cannes Lion 2007
Creative Showcase July 2006, 2nd Runner-up
Coca-Cola Zero. It's got no sugar in it, you know. glue were asked to create the digital advertising for Coca-Cola as part of this, their biggest brand launch in over two decades. The ads are aimed squarely at a Nuts / Zoo reading 20-29 year old male audience, focusing around the creative construct 'Great things in life without the downsides'. This translated into insights such as 'gigs without the tall people' and 'beaches without the crowds'.
The campaign provided an opportunity for us to showcase some great flash creative which tested our craft skills to the limit. Properly thought through high-quality audio to accompany real actors shot against green screen to be cast as the black and white silhouettes all in a variety of formats including expandable banners, skyscrapers and overlays.