Silver Cannes Lion 2006
MSN Euro Creative Awards 2006, bronze
MSN Euro Creative Awards 2006, silver and gold
We were asked to bring Virgin Money’s new proposition ‘life gets more exciting when you say yes’ to life online. Our strategy was to make a break from dull financial advertising convention and focus on the Virgin Money brand overall, not the product and to do it in a way that emphasised the unique (and very unconventional) personality of the Virgin brand.
'Things get more exciting when you say yes' was rich and fertile territory from which to create a fabulous online advertising campaign. Through interaction stemming from simple questions like 'Light the fuse?', 'Want to see something fun?', 'Plant the seed?', or 'Swim here?' we were able to create online ads that evoked a beautiful, magical and in many cases fantastical world. And these ads stayed true to their purpose: ˝ of the ads we produced had no mention of rate at all!