Campaign Digital Award 2007, Finance Winner
The Virgin Money Savvy campaign features three characters that work in the same office; Mike the money-savvy man who uses Virgin Money, Chuck, his buddy and Harold who is ignorant when it comes to finance and being savvy. The online brief was to create ads that featured the three characters, projected their personalities and pointed out Virgin Money's benefits.
To maximise creative impact and to really bring this idea to life online, we needed to work with the medium of video. The sketches that we devised needed to convey the character dynamic through slapstick humour rather than through dialogue. Thanks to clever manipulation of the character dynamic, great direction and production on the actual shoot, some sophisticated postproduction work by superglue and advanced adserving techniques, we created an effective and really engaging ad campaign. The action tended to revolve around product messages being obstructed by Harold, the protagonist, and finding himself continually being found out by the Savvy characters who then reveal the product benefit on display for the viewer. In several of the ads, the user is able to interact with the video and fight against Harold to reveal the product benefit him/herself.