CREATIVE SHOWCASE

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CAMPAIGN OVERVIEW

Slamdunk the moon and eat a flying shark in your own amazing adventure. Impossible Story employs the same iconic illustration style as the TV and press work. It aims to bring the "Impossible is Nothing" brand philosophy  to life and make it more relevant for our core youth target.

Users can create their own, totally personalised, adidas animation. Simply upload a head and then use the A-Z keys to make your character achieve a unique combination of unbelievable feats. The impossible, the implausible and the incredible - they're all nothing here. Once you're happy with your animation, tag the in-film billboard with a message and share your personalised creation with friends.

In the last month over 200,000 people have made an impossible story.