The new MINI Cooper S with JCW GP Kit is a leaner, meaner, altogether more manly MINI than any of it’s predecessors. The car sold out even before launch but MINI wanted to do something that would reinforce the manly attitude of the new model. Enter Daniel, a hard bloke with a blunt and scarily knowledgeable message for all men who appear to have forgotten just who they are...
The result of this is a hugely personalised tongue in cheek interactive video message. The names we have used in this piece are predominantly meant for an English market. So if you are an Olaf or Gustav you might not find yours here. Pretend you're someone else for today! |
