December 2007
The Great glue Christmas Ride
Trying to be a bit more environmentally friendly, we decided that we didn’t want to send out masses of Christmas cards. So we did something completely different. Strangely for the party season it involved exercise, live exercise as well as viewer interaction as we attempted to cycle to Lapland - 1900 miles.
November 2007
McCain - Potato Parade
As McCain carefully choose all their British potatoes, we decided to give mums the chance to do the same. At potatoparade.co.uk they can send a totally personalised message, all delivered by their chosen gang of walking, talking potatoes. The end result is the spudtacular (sorry) 'Potato Parade'!
November 2007
Royal Marines - It's a State of Mind
The idea behind this campaign is that you can make it if you have the right state of mind. These ads use bespoke video shot specifically to encapsulate the commando spirit of the Royal Marines. So if you reckon you're determined, patient and disciplined in all conditions, what are you waiting for?
Myfootballclub.co.uk
MyFootballClub.co.uk is a wonderful plan to get 50k footie fans parting with £35 each to collectively buy a football team.
The news broke of the intended club early this month: MyFootballClub paid £700k for a 51% stake in the Conference league club Ebbsfleet United FC.
In its 7 month history, the MyFootballClub.co.uk concept has attracted a significant 567 Diggs and Google blog search reports a very healthy 2,800 mentions of the site’s name.
Membership businesses appear to have been re-ignited by the net. Opening out ownership and increasing involvement in the fundamentals of a business is becoming a natural extension for businesses of all persuasions, from Lego to IBM. More high profile experiments are bound to emerge in 2008.
Either way, with a £35 investment at stake, we hope this brave foray into the rollercoaster of football ownership will survive the testing times ahead. C'mon The Fleet!
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